Sarah is a highly experienced fashion designer, product developer, and virtual garment specialist with over a decade of expertise in high-end womenswear. She has held leadership roles at some of Australia’s most prestigious fashion brands, including Scanlan Theodore, Şener Besim, and J’Aton Couture, while contributing to globally recognized publications such as Vogue and Harper’s Bazaar.

In her role as Head of Product at Şener Besim, Sarah oversaw the entire product lifecycle for ready-to-wear and jewellery, utilising cutting-edge CGI technology to revolutionise design processes. At Scanlan Theodore, she managed core categories representing over 40% of the company’s budget, demonstrating expertise in garment design, development, production management and supplier collaboration.

As a Creative Partner at Studio Ridler, Sarah co-leads a virtual-centric creative studio that integrates traditional fashion techniques with innovative digital solutions. Her work philosophy centers on quality, precision, and collaboration, enabling her to deliver exceptional results for luxury, editorial, and commercial clients.

Core Skills

• Garment Design: Expertise in high-end womenswear, including ready-to-wear, couture, and knitwear.

• Virtual Prototyping: Advanced proficiency in Clo3D for virtual garment development and design visualisation.

• Product Development: End-to-end management of design lifecycles, including sourcing, sampling, and production oversight.

• Trend Forecasting: Ability to align creative direction with market trends and client goals.

• Sustainability Practices: Experience in sourcing sustainable materials and promoting responsible manufacturing.

• Technical Knowledge: Strong understanding of fit, textiles, and quality control in garment production.

Values

Sarah’s work is guided by her commitment to:

• Creativity: Bringing a visionary approach to every project, merging artistry with functionality.

• Precision: Ensuring every detail aligns with the highest standards of craftsmanship.

• Collaboration: Partnering closely with clients, manufacturers, and teams to achieve shared goals.

• Innovation: Bridging the gap between physical and virtual fashion to create forward-thinking solutions.